Creative Direction, Production & Studio Leadership

I help fashion brands create stronger imagery and smarter creative processes. Combining creative direction, styling and production expertise, I turn brand vision into compelling editorial and e-commerce content, balancing quality, efficiency and scale.

My experience spans Harrods, Amazon Fashion and Tommy Hilfiger, where I increased shoot throughput by 60%. I recently served as freelance Acting Creative Director at Universal Standard, leading editorial and PDP content.

From shaping visual direction and leading shoots to solving studio challenges, I bring creative vision and practical leadership to help brands deliver.